LOBECA was founded by Dr. Marlon Fuller and inspired by his hometown of Long Beach, California. At LOBECA, our name embodies our core values: LO.VE what you do, BE.LIEVE in your potential, and CA.RE for others. These principles drive everything we do. Sales support CoolKids.org, a 501(c)3 nonprofit that has impacted over 40,000 youth and parents nationwide.